A kid from Idaho doesn't like chocolate at all

Who doesn't really like chocolate? Chocolate is everywhere in every store; it really shows a great demand of chocolate in United States.  However, I met a kid named Jimmy Hancock, he doesn't like chocolate at all.  This clip is an interview with Hancock, who grew up in Idaho Falls, Idaho. 
Since he was very young, he hated to eat chocolate because of the influence from his parents.
Perhaps the way he suggested can help our generations to avoid over eating chocolate!